30 January The volume of escrow transactions in INTECO’s Moscow projects exceeded 5 billion rubles
24 January INTECO has launched sales of the most scenic building part of West Garden eco-project
22 January Sadovyie Kvartaly is among the top 3 residential complexes in terms of real estate sold in Moscow at year-end 2019
20 January Traffic launched on the second section of Kutuzovsky Prospekt’s southern bypass — the main highway near the West Garden residential complex
INTECO entered the top 10 most media-covered developers
Following the results of the year 2019 INTECO has become one of the developers most frequently mentioned in the media. The SCAN-Interfax project analysts prepared the topic-based rating specially for Stroitelnaya Gazeta.
INTECO has made a major leap in the media rating: while the company failed to get into the top 20 most mentioned developers in 2018, the year 2019 results showed that it has become much more noticeable. The previous year was a busy one: supported by a shareholder — the bank of non-core assets Trust — INTECO for the first time in 7 years brought new housing development projects to the capital city market, acquired a landmark project in Moscow in the Ilinka street, 100 meters away from the Red Square and the Kremlin, conducted a comprehensive rebranding and was among the first to start working under the new rules of the construction industry. In addition, INTECO’s cultural collaborations with contemporary Russian artists attracted public attention — art objects by Andrey Bartenev and Dmitry Aske were installed on the territory of the capital’s Balchug Residence project.
The increasing media coverage for INTECO was the result of global changes. In 2018, the bank of non-core assets Trust took control over the company. It changed its management team and adopted a new development strategy. This also had an effect on the developer’s transparency: the media profile raised, and the public radars detected the company once again.
«Informing the public about the company’s events in a reliable and timely manner is one of the important directions of our strategy. The presence in the top 10 most media-covered developers is a direct result of the transparence principles we preach in our communications with clients and professional market players,» said INTECO President Alexander Nikolaev, adding that in 2020 the company plans a number of new image-building projects and non-standard promotion formats.